What is a responsive website?
Responsive Website Design (or RWD) is an approach whereby a designer creates a website that “responds to” or adjusts itself depending on the type of device it’s being seen through. This creates an optimal viewing experience, easy reading and navigation with a minimum of resizing, panning, and scrolling, across a wide range of devices (from mobile phones, tablets, laptops, to desktop computer monitors).
Why you need a responsive website
- User Experience – Responsive Web Design has become one of the hottest trends online due to the robust growth of smartphones and other mobile devices. More people are using smaller-screen devices to view your website which means it’s critical that your website is optimized for users on all sized screens.
- Search Engine Optimization (SEO) – The behind-the-scenes meta data, site architecture, navigation and URL structures remain consistent. This means all SEO efforts drive traffic to the same site essentially, instead of splitting traffic between your desktop and mobile sites. It’s also easier for Google to crawl and index one responsive website, rather than 2 different URL’s. Google has officially stated that they recommend responsive websites here, and an excerpt is below:
“Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.” – Official Google Webmaster Central Blog
Below is a helpful visual description:
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