Chances are, as a small business owner you’re quite busy, leaving you with very limited time to devote towards marketing and growing your local business online. Here’s a tip: Narrow your focus down to these 3 things and you’ll be on your way to successfully growing your business and beating your local competition online:
- Get Your Business Listed Online Where It Matters! – Did you know that in a very prominent recent study a whopping 93% of consumers said they were frustrated by incorrect information in online directories? And 30% of consumers said they would go to a competitor if they couldn’t locate a business because of incorrect information found online! You’ve probably heard of Google right? They are obviously the most important site to have a robust and optimized business listing on, but there are also many other sites that your business should have complete, correct and consistent business information on. Your business NAP (Name, Address & Phone) is the starting point, but in order to really stand out you need to go several steps further by adding important business attributes and identities to your listings. By having optimized business listings in the important places online you can gain a leg up on the local competition.
- Get Positive Online Reviews Where It Matters! – Did you know that reviews are currently the most prominent local SEO ranking factor? And in another recent study 63.6% of consumers said they check online reviews on Google before visiting a business. And even scarier – in that same study 94% said a negative review convinced them to avoid a business! Your business needs a system in place to recruit new positive reviews where they matter most, while minimizing the impact of potential negative reviews.
- Get A Website That Does Its Job! – Did you know that Google changes its search algorithm around 500–600 times every year? That averages out to 40-50 every month! It’s important that your website is ahead of the curve with the latest back-end coding to maximize visibility on Google. For most small businesses the primary function of their website is to deliver new customers. But in order for that to happen your website must have a modern design – with attractive & up-to-date content – that is optimized to convert traffic into new customers! A couple more important questions every business owner should be asking right now – Is my website built mobile-responsive to look great and function well on all sized screens? Is my website secured with a proper SSL Certificate (https)?
Curious to see how your business is doing in these 3 areas? Give us a call at 1-866-234-7170 or contact us online and we’ll provide you with a free report and consultation to show you how your business stacks up!